爱漫岛

Before joining the MSc in Behavioural Science at the 爱漫岛, Alison worked in the devolved tax policy team at the Scottish Government. Keen to strengthen her skills in evidence-based policymaking, she found the Masters degree to be the perfect next step.

爱漫岛’s MSc Behavioural Science offered a rare combination of academic depth and real-world application. Studying part-time allowed me to continue working while integrating behavioural insights into my day-to-day policy work.

After graduating, I led the Wellbeing and Prevention Unit at the Scottish Government, delivering COVID-19 mental health policies. I was then seconded to the Cabinet Office as a Behavioural Scientist during the pandemic, before joining HMRC’s Behavioural Science team.

Currently, I work in the Behavioural Insights Team (BIT) as a Senior Policy Advisor, tackling public policy challenges in areas like inequality and employment.

A behavioural science course that gives you the theory and practical skills

The MSc equipped me with the critical thinking and practical tools I needed to embed behavioural insights into policymaking. It was instrumental in opening doors to behavioural science roles both within government and beyond.

A highlight of the course was my thesis, which explored whether moralised nudges could reduce pandemic hoarding intentions. It felt empowering to apply behavioural science to a problem so closely tied to public concerns and government challenges. It was the part of the course where everything came together for me.

Gained a strong network of peers

I value the community I found through the MSc. It introduced me to a supportive network of brilliant, talented people that I’ve continued to learn from. I’d wholeheartedly recommend it to anyone looking to apply behavioural science in policy or practice.

It's a flexible, applied course that helps you turn behavioural science into practical, real-world change.