Conference Paper (published)
Micro-targeting and non-profit marketing: loss of serendipity or effective strategy?
Bernardi C & Mendieta C (2021) Micro-targeting and non-profit marketing: loss of serendipity or effective strategy?. In: Karpasitis C (ed.) Proceedings of the 8th European Conference on Social Media. 8th European Conference on Social Media, Larnaca, Cyprus, 01.07.2021-02.07.2021. Reading: Academic Conferences °®Âþµº, pp. 41-49. https://www.academic-bookshop.com/ourshop/prod_7595397-ECSM-2021-Proceedings-of-the-8th-European-Conference-on-Social-Media.html