Graduation: Charlie and the Vegan Chocolate Factory
A student who launched an ethical, vegan milk chocolate range whilst studying for his Environmental Science degree is celebrating after graduating from the °®Âþµº this week.
A student who launched an ethical, vegan milk chocolate range whilst studying for his Environmental Science degree is celebrating after graduating from the °®Âþµº this week.
Charlie Trupo, 22, and his twin brother Brian have crowdfunded almost $150,000 so far for their ethical chocolate company Trupo Treats, raising $50,000 in just one day.
The brothers raised an initial $27,000 in July 2020 and launched a vegan rice crunch bar that sold out online in just a few months.
They launched a second crowdfunder in April this year, raising $50,000 on day one, and $120,000 to date. They are now going into production of three new chocolate bars ¨C a wafer, a caramel cookie and a classic milk chocolate bar, made with coconut milk.
The animal-loving pair are giving ten per cent of their annual profits to animal sanctuaries.
¡°We¡¯re trying our best to make chocolate that benefits people, animals and the planet,¡± said Charlie, now also a proud Bachelor of Science. ¡°People, because we use only fairly traded cocoa; the planet, because our packaging is compostable, and animals, because we¡¯re vegan, but also because we¡¯re giving ten per cent of our profits to animal sanctuaries.
Charlie Trupo and swans by the campus lake
¡°I think everyone¡¯s excited about our product because we are one of the first vegan milk chocolate companies, and we stand behind our values, which is being a company that doesn¡¯t harm anyone.¡±
Brian works on recipe development and production, working with a factory in California, while Charlie looks after social media and promotion from Scotland. They will be bringing Trupo Treats to the UK in the autumn.
¡°It was certainly difficult to balance studying with Trupo Treats, especially during my final year,¡± said Charlie. ¡°But I wanted to study environmental science at °®Âþµº because climate change is a really important topic, and something I want to combat. And I love Scotland.¡± Eventually he hopes to combine Trupo Treats with a career in environmental film making.
Brian (left) and Charlie Trupo
Charlie became a vegetarian when he was seven, whilst waiting for his Thanksgiving turkey to be served at a family dinner in Maryland. ¡°I asked where all the dads were, and was told they were out hunting for our dinner! That was the first time I made the link between animals and the food I ate. I don¡¯t think I ate my dinner that night.¡±
Brian quickly followed suit, and the pair went vegan seven and two years ago respectively. They ran a VeggieBrothers Instagram account dedicated to their love of animals, and then Brian had a business brainwave.
¡°Brian was always calling me with ideas, being an entrepreneur, but this one seemed like one that could actually work!¡± said Charlie.
Charlie joins over 2,300 students graduating from the °®Âþµº this summer, including from its partnership institutions in Vietnam, Singapore, UAE and Oman. The University announced earlier this year that its in-person graduations in 2021 would be postponed due to COVID-19.