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Practical steps to promoting your research paper

  • Submit the OA Publisher version to Worktribe (or submit your Author Accepted Manuscript if not OA at publisher) - so the paper will go into STORRE and be eligible for the REF. Adding a paper to STORRE also adds it to other Open Access search tools.
  • If there are related datasets – deposit them in : °®Âþµº’s repository for data and include a link to the related paper.
  • Add the paper to your ORCID profile, depending on how you have set this up, this can happen automatically.  See  for how to add a paper manually.
  • Confirm the publication as yours on any sites you have set up a profile, e.g., GoogleScholar.  See .
  • If your publisher gives you a bundle of free eprints to share - see: .
  • Use the  to post a News item on °®Âþµº’s own news pages on the portal.
  • Consider writing blog posts.

  • When blogging and tweeting always include direct links to an Open Access paper at the publisher site (or to the paper in STORRE if not Open at the publisher site – use the persistent handle URL that appears in the STORRE record, for example: ).
  • Add a link to your article in your email signature – that way every email you send publicises your new article.
  • Add the article to  and include a lay person summary and context of why the paper is important – this makes the paper more discoverable via web search engines.
  • Some authors make a video and post on YouTube. Make sure you include links to the paper in the video’s info/comments. See  for further help.
  • Watch the Altmetric score, but don’t get too hung up on it – the important thing to focus on is encouraging attention around your article so that people download and read it.
  • As well as encouraging attention for your papers – also think about engagement and impact more broadly. See our . You can also borrow Prof Mark Reed’s “The research impact handbook” from the library.
  • Promote your research through broadcast and print media by issuing a press release. Send details of your upcoming research to communications@stir.ac.uk or find out more about the work of the Communications team here.